As a full-service advertising agency, we constantly seek out new challenges to keep our skills sharp, and we're always looking for ways to push our own boundaries in order to become better at what we do.

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A recent project presented us with an opportunity to explore new territory in the field of branding. We were approached by one of the best sushi restaurants in Buenos Aires, which was looking for a new identity that reflected their fresh approach to food.

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We decided to go with a black and white palette and incorporate a hand-drawn feel to the logo. The result is a clean and modern identity that's perfect for a restaurant that wants to stand out from the crowd.

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This new look really worked well with the minimalistic concept they were moving toward, and this helped us create an image that would become prominent enough to be recognized by customers around town.

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This project has taught us a lot about what it takes to create a successful restaurant brand. It's also been very exciting for us because it's allowed us to break out of our comfort zone and try something new!