NOT YOUR BRAND
When we started to work with this clothing company NYB in 2018, we immediately got along. We had the same beliefs about art and how it could be used to connect people. The company wanted to use our illustration style and incorporate it into their brand. They wanted us to create illustrations that were digitally painted, but also looked like they were hand drawn. The clothing line was made for people who didn't want to be part of the mainstream, but rather stand out as individuals. This clothing line offered personalized bucket-hats that were available in two different designs: the original design and a new design that would rotate every week.
We were very excited to work with NYB because they were a brand that had the same beliefs as us. They wanted people to express themselves through art, and they wanted their customers to stand out from the crowd. Their company was also founded by young entrepreneurs who wanted to help others achieve their dreams. We felt like this was an opportunity for us to reach more people with our illustrations and connect them with other like-minded individuals.
We worked together with the company to come up with specific illustrations styles that fit their brand. It took some time at first because we had to figure out what worked well with their clothing line and what would be right for their customers. But once we had figured out our style, we started working on mockups of what would eventually look like their final pieces. Our goal was to make sure that they would stand out amid all
